Thursday, October 23rd, 9 a.m. to 4 p.m.
Midtown Manhattan (NY)
Writing a book is the first step but today, more than ever before, being able to actively promote it is also pivotal for increased sales. In many cases, knowledge of book promotion and marketing has become necessary to help interest a literary agent or publisher in the first place in a book proposal or sample chapters.
Whether you are self-published or published by a small or major publishing company, whether this is your first book or your fifth, whether you are a book publicist or an editor who wants to learn more about book promotion, this Book Promotion Boot Camp will help you to take a more active role in book promotion. Authors who understand the basics of book promotion, including the time line for promoting a new book, as well as techniques for continuing to get publicity even after a book is no longer new, will increase the likelihood that they will get attention (through reviews, feature articles, or radio or TV/cable interviews) and increased sales rather than be ignored.
Comments about Jan Yager's previous Book Promotion Boot Camps:
"I'm so glad I attended your publicity boot camp for authors. It was chockfull of helpful information and you had fabulous guest speakers and handouts. I'm still applying what I learned from the boot camps I attended as I continue promoting my first book and prepare to promote my second done."-magazine writer Sherry Amatenstein, author of Q&A Dating Book and Love Lessons from Bad
"I enjoyed the seminar immensely. Packing with relevant information, it's a must for those serious about drawing wider attention to their work." -essayist and mystery novelist Andy Straka, A Witness Above and A Killing Sky
"Thanks for putting together such an informative seminar."-publicist for author who is now marketing director for a medium-sized publishing company
Topics covered:
- An overview of the book business and book promotion including a book promotion timeline
- How to write an effective press release and what else goes into a media kit that will get your book the attention it deserves (with samples)
- Understanding the difference among pre-publication reviews and publicity, new book publicity, and promoting a backlist title
- Internet marketing strategies and tips
- Working more effectively with a company or freelance book publicist or how to do it on your own
- The #1 key to book promotion that will set you (and your book) apart
- Specific examples of how authors have gotten on "The Oprah Winfrey Show", "The Today Show", NPR, as well as interviews in major publications
- How to get booked (or book yourself) on radio or TV
- Useful directories, newsletters, and website resources (free and for a fee) for book promotion that will get results for you and your book
Your seminar leader: Jan Yager
Guest speakers include (subject to change):
Diana DeBartlo, Assistant Director of Publicity, Harper Collins
Marcella Smith, Director of the Small Press Division of Barnes and Noble
Bob Plunkett, media trainer, previously with "Good Day, New York" and currently on-air reporter for Cablevision
About your seminar leader:
Jan Yager (jyager@aol.com), who has a Ph.D. in sociology, is the author of 20 nonfiction and fiction books. Her first nonfiction book was published by Scribner's when she was 26 which led to national author tour as well as an author tour of the United Kingdom for the British edition. Jan's worked at two publishing companies (Macmillan and Grove Press) and also run her own small press, Hannacroix Creek Books, Inc., since 1996. Jan also publishes through major houses. For her book When Friendship Hurts (Simon & Schuster, Inc., Fireside Books, 2002) (http://www.WhenFriendshipHurts.com), she went on a three-city tour (to Dallas, Chicago, and Minneapolis), and was featured on "Good Morning, America" and in The New York Times. Her first popular book on friendship, Friendshifts: The Power of Friendship and How It Shapes Our Lives, published by Hannacroix Creek Books, Inc. in 1997, 2nd edition, 1999, led to interviews on "The Oprah Winfrey Show" http://www.oprah.com/tows/booksseen/tows_book_19991028_jyager.jhtml as well as "The Today Show", "The View", and "NPR". Her first novel, Untimely Death, co-authored with Fred Yager, and called "a winner" by the Associated Press, was translated into Swedish and published by Kentaur Press in Malmo, Sweden. Among other projects, Jan is currently completing two books on book promotion for publication in 2004.
Early registration before September 10th: $99
Regular registration: $129
For credit card registration: 1-800-431-1579 http://www.bookch.com)
Or send a check using the registration form provided below.
Please note: If you are unable to attend the seminar, Dr. Yager also consults and coaches (by phone or in-person) on book promotion. Dr. Yager also creates customized seminars on this topic to be presented to groups of 8 or more through associations or at companies.
Seminar Registration Form
BOOK PROMOTION BOOT CAMP
Seminar leader: Jan Yager, Ph.D. (jyager@aol.com, http://www.janyager.com/writing)
Date: Thursday, October 23rd, 2003 9 a.m. to 4 p.m.
Place: midtown Manhattan (exact location, as well as a pre-seminar questionnaire, will be provided/sent to you upon confirmation of your registration)
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Early registration before September 10th: $99
Regular registration: $129
Credit card registration through Book Clearing House: 1-800-431-1579 (1-914-835-0015) (http://www.bookch.com e-mail: bookch@aol.com)
Fax: 914-835-0398
Send your completed registration form and check, made out to "Dr. Jan Yager," to:
Jan Yager, Ph.D.
1127 High Ridge Road
PMB 110
Stamford, CT 06905-1203
Refund policy: If scheduling conflicts or other unforeseen emergencies require you to cancel before September 15th; you will be refunded your fee, minus a processing fee of 25% of your registration fee. Between September 15th and October 1st, you will be refunded 50% of your registration fee. Between October 1st and October 16th, 75% of your fee will be refunded. No refunds on or after October 17th.
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